Bag-stuffer coupon, flyer, pen or any other business novelty item advertising is the powerful, cost-effective way to grow your customer base, increase sales and drive brand awareness. Selecting the right message, offer and design are key to the success of your ad. Let’s work together to help you determine the right offer and frequency to exceed the return on investment you want out of coupon advertising. Bag-stuffer campaigns may seem like passive promotion, but executed properly, they offer an exciting, hands-on way to build excitement and attract return customers.
A bag-stuffer might be a postcard, a half-sheet flyer, or a full page advertisement. It can announce an upcoming event at your store, or highlight new products (or old products you'd like to move!).
The key to a successful bag-stuffer campaign is to make your bag stuffer valuable. Include a coupon or promotional offer on the piece to catch shoppers' interest and encourage them to "do" whatever it is you want them to do (attend a vaccination clinic, try a new product, or simply check out your store). Not only will this encourage shoppers to complete the call-to-action, but you'll be able to track the effectiveness of your bag-stuffer campaign as those coupons or promotions are redeemed.
Bag-stuffers may seem like passive forms of promotion, but they shouldn't be. If your stuffers are actionable and your staff are utilizing them as interactive talking points to share with shoppers, you'll see measurable results for your next campaign.
Coupon Advertising: 5 Best Practices
Consumer research and case studies prove successful coupon advertising creates compelling reasons for consumers to act, uses price points that manage customer expectations and provides any restrictions on use upfront to avoid unfavorable surprises. Here’s how to determine the best offer to promote your business.
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Create A Clear Value Statement: What’s in it for the consumer? Why should they frequent your business over your competition?
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Reward Your Target Audience: Include discounts on your most popular or mainstream products and services for better results.
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Appeal To More Consumers: Limit restrictions on coupon redemptions and clearly state the expiration dates of your offers.
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Use The Right Coupon Offers: Avoid low-value or frivolous items and incorporate the dollar value of “free” offers (regularly: $25).
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Give Them More Variety: Include companion offers to encourage consumers to spend more and come back more often.
Bag Stuffer Pricing
| PRICE OPTIONS |
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| Quantity | 0 - 10,000 | 10,001 - 20,000 | 20,001 - 35,000 | 35,001 - 50,000 | ||||||||
| In-Bag Coupons | $ .15 | $ .13 | $ .08 | $ .07 | ||||||||
Electronic Display Add-Ons
Extend the impact of your print ad with our new Electronic Display option. Your ad can be featured in a rotating projection display facing Wrigley Field an In-Store between product advertisements.